Industry Sectors

Role Description

1. Entry requirements

There are no set requirements but competition is strong so you’ll usually need a foundation degree or a degree.

If you want to go into quantitative work (analysis based on numbers), these degrees may be useful:

• maths
• statistics
• business/management
• economics
• For qualitative work (analysis based on language), useful degrees include:
• psychology
• sociology
• geography
• social sciences
• anthropology

English or marketing degrees are also useful, as well as sciences or engineering for some specialist industrial jobs. 

You’ll also find it useful to have previous experience in marketing, sales or advertising, or as a market research interviewer. 

You could get a paid internship or join a graduate training scheme. You could also start as a research assistant in an agency and then take further qualifications.

The Market Research Society (MRS) has more information about careers in market research.

2. Skills required

You’ll need:

excellent number and IT skills

the ability to analyse and interpret statistics

written communication skills for report writing and designing questionnaires

creative problem-solving skills

accuracy and attention to detail

organisational and time-management skills

initiative and teamwork skills

3. What you'll do

As a market research executive, you’ll specialise in one type of research – consumer or industrial, social or political. You’ll carry out research using one of 2 main methods:

quantitative – analysis based on numbers, from surveys of large samples of people

qualitative – analysis based on language, from focus groups and in-depth questionnaires

Depending on the type of research, in your work you’ll usually:

meet clients to discuss research projects

come up with a plan or proposal and present it to the client

manage a budget

design questionnaires and organise surveys

brief interviewers and researchers

monitor progress of surveys

analyse data and present results to the client

advise the client how they can best use the research

Most jobs involve a lot of computer work, for background research and to analyse information and produce reports.

4. Salary

Starter: £20,000 to £25,000

Experienced: £25,000 to £35,000

Highly Experienced: £60,000 (senior market research executive)

These figures are a guide.

5. Working hours, patterns and environment

If you work as a quantitative researcher in-house for a company, you’ll usually work in an office with standard hours, Monday to Friday, with occasional overtime to meet project deadlines.

If you work as a qualitative researcher, you’ll often work evenings and weekends to travel to visit clients and focus groups. You may need a driving licence and a car.

6. Career path and progression

With experience, you could progress into management, or become a self-employed market research consultant. 

You could also move into the promotional side of advertising or marketing.

Role Description

1. Entry requirements

Events managers often have a variety of backgrounds. You can do a college or university course in events management but it isn’t essential.

Whatever your qualifications or background, you should have practical experience gained from public relations, travel and tourism, or helping to organise events like live entertainment.

You could gain experience of organising events and activities in your social life. Paid or unpaid work as a crew member at large events or exhibitions can also be a good way of building contacts within the industry.

The Business Visits and Events Partnership has more information about working in events management.

2. Skills required

You’ll need:

• excellent organisation skills 
• the ability to carry out a number of tasks at the same time 
• good communication and people skills 
• a creative approach to problem-solving 
• a high level of attention to detail 
• the ability to work under pressure and meet tight deadlines 
• good negotiation, sales and marketing skills 
• budget awareness 

3. What you'll do

You’ll oversee the whole project, from planning at the start to running the event on the day.

Your day-to-day duties might include:

• discussing what the client wants 
• coming up with original ideas for events 
• agreeing budgets and timescales with the client
• researching venues, contacts and suppliers
• negotiating prices with suppliers and contractors
• booking venues, entertainment, equipment and supplies
• hiring and supervising contractors such as caterers and security 
• publicising the event 
• making sure that everything runs smoothly on the day 
• ensuring that health, safety and insurance regulations are followed 
• managing a team

4. Salary

Starter: £17,000 to £21,000

Experienced: £25,000 to £40,000

Highly Experienced: £50,000 to £80,000 

Your salary may include bonuses and commission, particularly if the job involves sales and marketing.

These figures are a guide.

5. Working hours, patterns and environment

You’ll generally work standard office hours, although you may work long and unsocial hours in the run up to events. 

If you manage outdoor events, you’ll have to work in all weather conditions. You may also go to events in the evenings and at the weekend. 

Depending on where you run the events, you may need to spend time travelling and staying overnight.

6. Career path and progression

With experience and a good track record, you could run events that have larger budgets and eventually progress to management.

You could work freelance or set up your own events management business.

Role Description

1. Entry requirements

You'll need a level 3 electrical or electro-technical qualification. You'll need to complete this qualification while you're working in a related job. 

A common way to get into this job is through an apprenticeship. An apprenticeship will give you a level 3 qualification.

Taking a level 1 or level 2 qualification in electrical installation may help you to find an apprenticeship or get a trainee position.

Electrical Careers has more information on how to become an electrician.

2. Skills required

You'll need:

practical skills

the ability to follow technical drawings, building plans and wiring diagrams

the ability to work carefully, methodically and safely

planning and organisational skills

problem-solving skills

3. What you'll do

You'll work in range of areas, from bringing power to people's homes to big engineering projects. You may also work with renewable technology, like wind turbines, 'smart' heating systems and solar power.

Your work will depend on the type of electrician you are:

installation electrician - installing power systems, lighting, fire protection, security and data-network systems in all types of buildings

maintenance electrician - checking systems to make sure they're working efficiently and safely

electrotechnical panel builder - making and installing control panels to operate the electrical systems inside buildings

machine repair and rewind electrician - fixing and maintaining electrical motors and transformers

highway systems electrician - installing and maintaining street lighting and traffic management systems

You may also supervise other people in a team.

4. Salary

Starter: £18,000 to £23,000

Experienced: £25,000 to £35,000

Highly Experienced: Up to £42,000

You could get bonuses and overtime pay. There are national rates for travelling time, travel expenses and accommodation costs.

These figures are a guide.

5. Working hours, patterns and environment

You'll usually work 30 to 40 hours, Monday to Friday. You may work shifts or be on call.

You may have to travel between jobs and work away from home.

You may have to work around other trades. You may have to work in all weathers, in cramped spaces or at height.

6. Career path and progression

With experience, you could move into design engineering, site or project management, consultancy work or training.

You could also set up your own business.

Role Description

1. Entry requirements

There are no set requirements, but experience of working in an office or call centre could help.

For some sales jobs, such as technical or pharmaceutical sales, you may need to have a relevant qualification like a degree.

You could get into this job through an apprenticeship.

2. Skills required

You'll need:

• excellent customer service and communication skills
• the ability to sell and negotiate
• IT and presentation skills

3. What you'll do

You'll specialise in a particular industry, like consumer goods or energy. You may sell directly to consumers, or to other businesses. 

Your day-to-day tasks may include:

• contacting new and existing customers
• making presentations to promote new products
• agreeing sales, prices and delivery
• keeping in contact with customers before and after a sale
• recording orders
• going to conferences to understand industry trends
• meeting sales targets

4. Salary

Starter: £15,000 to £20,000

Experienced: £25,000 to £35,000

Highly Experienced: £40,000 to £50,000 (sales executive or manager)

You'll usually get a basic salary and an extra amount for each sale (commission). You may also get a bonus if you meet targets.

You may get a company car and fuel allowance.

These figures are a guide.

5. Working hours, patterns and environment

You'll usually work 38 to 40 hours, Monday to Friday, but may need to work evenings or weekends. Occasionally you'll stay away overnight, or travel abroad to trade fairs and conferences.

You may drive to visit customers. When not on the road, you'll work from a sales office or call centre. Sometimes you’ll work from home. You’ll usually need a driving licence and may need a passport.

6. Career path and progression

With experience, you could become a sales team leader or an area sales manager.

The Institute of Sales Management (ISM) could help you develop your career.

Role Description

Skills required

You'll need:

• the ability to understand the development process 
• some programming knowledge
• the ability to work under pressure and to deadlines
• maths skills

What you'll do

You could work in a wide range of businesses and industries, public services, utilities, defence and research. 

You'll work closely with project managers, business analysts and graphic designers, to find out what the client wants and the best way to achieve it. 

Usually, you’ll work in a team.

You could work on a wide variety of projects, from financial databases to robotics to apps for phones and tablets. You may use a number of programming languages or project management tools.

Your day-to-day tasks may include:

• talking through requirements with the client and the development team
• taking part in technical design and progress meetings
• writing or amending computer code
• testing software and fixing problems
• keeping accurate records of the development process, changes and results
• carrying out trials and quality checks before release
• maintaining and supporting systems once they're up and running
• As an experienced developer, you may supervise a programming team and provide feedback on coding work.

Role Training

You may be able to get into this job through an apprenticeship if you've developed some programming skills and can show a strong interest in the subject.

The TECH Partnership has details of digital apprenticeships at all levels.

It also has details of the Software Development for Business degree available at some universities.

Other suitable qualifications are a foundation degree, HND or degree in computing or a related subject, like:

• computer science
• information technology
• software development
• software engineering
• mathematics
• business information systems

Some companies will accept you onto their graduate training scheme without an IT-related degree if you understand programming languages and frameworks, project management and development methods.

You could also study for a postgraduate IT conversion qualification.

The Chartered Institute for IT (BCS) has information about training and qualifications.

Role Description

You could work anywhere from a small business to a large employer like the civil service or NHS. Your day-to-day tasks may include:

• dealing with queries on the phone, by email and social media
• greeting visitors at reception
• typing letters and reports
• updating computer records
• printing and photocopying
• ordering supplies
• setting up meetings and taking notes during them
• making travel arrangements for staff

Role Training

With further training, you could specialise in an area like legal, financial or medical administration.

Experience of temping could lead to a permanent job. Qualifications in business administration may also help.

You could get into this job through an apprenticeship.

Role Description

1. Entry requirements

There are no set requirements, but many employers will prefer you to have:

• a degree or equivalent qualification in marketing, management, business or a related subject 
• paid or unpaid work experience in a marketing role 
• some knowledge of digital marketing or online advertising

You could study for digital marketing qualifications offered by the Communications Advertising and Marketing Education Foundation (CAM) and awarded by the Chartered Institute of Marketing (CIM), like:

• CAM Level 4 Diploma in Digital Marketing 
• CIM Certificate in Professional Marketing (Digital) 
• CIM Diploma in Professional Marketing (Digital)
• You could also get into this job through a digital apprenticeship.

Getin2marketing has more information on becoming a digital marketing officer.

2. Skills required

You’ll need:

• the ability to analyse data 
• a creative approach 
• strong organisation and planning skills 
• IT skills 
• the ability to work under pressure and to deadlines 
• the ability to 'sell' your ideas 
• good presentation skills 
• excellent attention to detail

3. What you'll do

You’ll work in-house for an organisation's marketing department, or for a marketing agency that works for several clients.

Your day-to-day duties may include:

• creating digital marketing campaigns for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter 
• developing market research surveys and working with customers in focus groups 
• working with marketing and PR professionals 
• briefing other professionals like web designers on advertising campaigns 
• writing content for websites, email and social media 
• designing and writing e-communications like e-newsletters and text campaigns 
• making information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media 
• using data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns 
• tracking the success of your marketing campaigns and presenting your findings to management 
• using techniques like search engine optimisation (SEO) and search engine marketing (SEM)

4. Salary

Starter: £20,000 to £22,000

Experienced: £30,000 to £38,000 

Highly Experienced: £50,000 or more

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work 9am to 5pm, Monday to Friday. You may work longer at busy times like the run-up to a campaign launch. 

You may also need to attend trade fairs, exhibitions and events, where you’ll make industry contacts, in the evening or at the weekend.

You’ll usually work in an office. 

6. Career path and progression

With experience, you could specialise in a particular type of digital marketing like mobile or video marketing. 

You could progress to senior digital marketing officer, head of online marketing, become a freelance digital marketing consultant, or move into a related area like advertising, sales or public relations.

Role Description

You could work for sales and marketing agencies, or in marketing departments of organisations like financial services or manufacturing. 

You could also work for fund-raising charities, heritage organisations or the education sector.

Your day-to-day tasks could include:

• researching and analysing market trends and your target markets
• creating marketing and social media strategies
• planning and managing the launch of new products and services
• setting budgets, targets and timelines
• working with in-house or external agencies to produce attractive campaigns that increase business
• organising and attending events to meet new and existing clients 
• managing budgets and reporting on the effectiveness of campaigns
• managing a team of marketing executives

Role Training

There are no set entry requirements. You'll usually need 3 to 5 years' experience as a marketing executive, sales manager or public relations officer.

You may need a degree in marketing or business, or a professional marketing qualification.

Another option is to start as a junior marketing manager or marketing apprentice and work your way up.