Industry Sectors

Role Description

You could work for sales and marketing agencies, or in marketing departments of organisations like financial services or manufacturing. 

You could also work for fund-raising charities, heritage organisations or the education sector.

Your day-to-day tasks could include:

• researching and analysing market trends and your target markets
• creating marketing and social media strategies
• planning and managing the launch of new products and services
• setting budgets, targets and timelines
• working with in-house or external agencies to produce attractive campaigns that increase business
• organising and attending events to meet new and existing clients 
• managing budgets and reporting on the effectiveness of campaigns
• managing a team of marketing executives

Role Training

There are no set entry requirements. You'll usually need 3 to 5 years' experience as a marketing executive, sales manager or public relations officer.

You may need a degree in marketing or business, or a professional marketing qualification.

Another option is to start as a junior marketing manager or marketing apprentice and work your way up.

Role Description

1. Entry requirements

There are no set requirements but competition is strong so you’ll usually need a foundation degree or a degree.

If you want to go into quantitative work (analysis based on numbers), these degrees may be useful:

• maths
• statistics
• business/management
• economics
• For qualitative work (analysis based on language), useful degrees include:
• psychology
• sociology
• geography
• social sciences
• anthropology

English or marketing degrees are also useful, as well as sciences or engineering for some specialist industrial jobs. 

You’ll also find it useful to have previous experience in marketing, sales or advertising, or as a market research interviewer. 

You could get a paid internship or join a graduate training scheme. You could also start as a research assistant in an agency and then take further qualifications.

The Market Research Society (MRS) has more information about careers in market research.

2. Skills required

You’ll need:

excellent number and IT skills

the ability to analyse and interpret statistics

written communication skills for report writing and designing questionnaires

creative problem-solving skills

accuracy and attention to detail

organisational and time-management skills

initiative and teamwork skills

3. What you'll do

As a market research executive, you’ll specialise in one type of research – consumer or industrial, social or political. You’ll carry out research using one of 2 main methods:

quantitative – analysis based on numbers, from surveys of large samples of people

qualitative – analysis based on language, from focus groups and in-depth questionnaires

Depending on the type of research, in your work you’ll usually:

meet clients to discuss research projects

come up with a plan or proposal and present it to the client

manage a budget

design questionnaires and organise surveys

brief interviewers and researchers

monitor progress of surveys

analyse data and present results to the client

advise the client how they can best use the research

Most jobs involve a lot of computer work, for background research and to analyse information and produce reports.

4. Salary

Starter: £20,000 to £25,000

Experienced: £25,000 to £35,000

Highly Experienced: £60,000 (senior market research executive)

These figures are a guide.

5. Working hours, patterns and environment

If you work as a quantitative researcher in-house for a company, you’ll usually work in an office with standard hours, Monday to Friday, with occasional overtime to meet project deadlines.

If you work as a qualitative researcher, you’ll often work evenings and weekends to travel to visit clients and focus groups. You may need a driving licence and a car.

6. Career path and progression

With experience, you could progress into management, or become a self-employed market research consultant. 

You could also move into the promotional side of advertising or marketing.

Role Description

1. Entry requirements

There are no set requirements, but GCSEs at grades 9 to 4 (A* to C) in English and maths will help. 

Office experience could also help you get a job.

You could get into this job through an apprenticeship.

2. Skills required

You'll need:

• IT skills
• typing accuracy and speed
• efficient time management skills

3. What you'll do

Your day-to-day tasks may include:

• entering personal details of customers into a database
• entering information for classified adverts in a newspaper
• transferring paper-based market research results
• updating patients' medical records
• processing invoices

4. Salary

Starter: £12,000 to £15,000

Experienced: £16,000 to £20,000

Highly Experienced: £21,000 to £25,000

These figures are a guide.

5. Working hours, patterns and environment

You'll usually work 9am to 5pm, Monday to Friday.

You'll spend most of your time at a computer in an office.

6. Career path and progression

With experience, you could become a su

Role Description

1. Entry requirements

There are no set entry requirements.

Previous experience in sales, marketing or customer services, or the right skills and attitude, could help you get into this type of work. 

Some new recruitment consultants are graduates. You can enter recruitment with any degree, although some employers may prefer one more closely related to the industry they find staff for, like human resources, marketing or public relations.

You could get into this role through an apprenticeship.

The Institute of Recruitment Professionals has more information about becoming a recruitment consultant.

2. Skills required

You’ll need:

• excellent communication and customer service skills 
• good sales and negotiation skills 
• the ability to work under pressure and meet targets 
• good organisational and administrative skills

3. What you'll do

Your day-to-day duties might include:

• ‘cold calling’ companies to generate new business 
• interviewing and testing job seekers, to create a pool of people ready to fill vacancies 
• matching candidates to suitable jobs 
• screening and shortlisting candidates before employers interview them 
• meeting targets for the number of vacancies taken or the number of people placed into jobs 
• keeping records of clients, employers and vacancies 
• negotiating your agency’s fees 
• ‘headhunting' – finding and approaching candidates for executive or specialist jobs

4. Salary

Starter: £16,000 to £20,000 (trainee)

Experienced: £38,000 

Highly Experienced: £60,000 (manager) 

Most recruitment consultants earn a basic salary plus commission.

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work standard office hours. In some jobs you may need to work outside office hours, contacting clients or interviewing candidates.

The work is mainly office-based, but you’ll also spend some of your time visiting your client companies.

6. Career path and progression

With experience you could move into business development or management, or set up your own agency.

Role Description

Entry requirements

There are no set requirements. You’ll be expected to have relevant office skills, like email, using the internet and computer packages like Excel. 

Good maths skills are important, and some employers may also expect you to have GCSEs (A* to C), or equivalent.

Experience in payroll isn’t always essential, but a background in bookkeeping and accounts could help improve your job prospects. 

The International Association of Book-keepers (IAB) and The Association of Accounting Technicians (AAT) offer introductory courses in bookkeeping and payroll.

You could also get into this job through an apprenticeship.

Skills required

You’ll need:

confidence with numbers
good spoken and written communication skills
a high level of accuracy and attention to detail
good organisational and time management skills

What you'll do

You’ll work in a company’s accounts team, or for a payroll bureau that provides payroll services for other companies. You may work to strict payment deadlines.

Your day-to-day duties will usually include:

checking how many hours employees have worked
calculating and issuing pay by cash, cheque or electronic transfer
deducting tax and national insurance payments
processing holiday, sick and maternity pay, and expenses
calculating overtime, shift payments and pay increases
answering staff queries about timesheets or pay slips
issuing P45s and other tax forms
You may also work with your company’s human resources department, and be expected to do general administrative work like filing, photocopying and typing.

Salary

Starter: £15,000 to £18,000

Experienced: £20,000 to £26,000

Highly Experienced: £28,000

These figures are a guide.

Working hours, patterns and environment

You’ll usually work 9am to 5pm, Monday to Friday. Part-time and temporary work are available.

You’ll usually be based in an office, and spend most of your time working at a computer.

Career path and progression

With experience, you could progress to payroll supervisor or manager.

Role Description

1. Entry requirements

• You may find it useful to have GCSEs at grades 9 to 4 (A* to C) in English and maths.
• Employers also value experience, which you could get by temporary work or volunteering.
• Getting a qualification in reception skills or business and administration may also be helpful.
• You could get into this job through an apprenticeship.
• You may need a background check with the Disclosure and Barring Service (DBS).

2. Skills required

You'll need:

• excellent spoken and written communication skills
• the ability to use office equipment like computers, photocopiers and fax machines
• organisational skills

3. What you'll do

You may work in the reception area of offices, hotels, sports centres, hospitals or health centres.

Your day-to-day tasks may include:

• greeting visitors and directing them to the correct person or department
• managing the visitors book and giving out security passes
• answering enquiries in person, by phone and email
• managing a room booking system and keeping rooms tidy
• dealing with incoming and outgoing post and deliveries
• arranging appointments and updating records on databases
• taking payments and handling invoices

4. Salary

Starter: £12,000 to £15,000

Experienced: £16,000 to £18,000

Highly Experienced: £21,000

Salaries vary and may be higher in some city centre offices.

These figures are a guide.

5. Working hours, patterns and environment

If you're based in an office you'll usually work 9am to 5pm, Monday to Friday.

In hotels, restaurants and sports centres, you'll probably work a shift system that includes weekends.

In hospitals and health centres, you're also likely to work some early and late shifts.

6. Career path and progression

With training and experience, you could move into a senior receptionist or personal assistant (PA) role. 

In a GP surgery or health centre, you could train to become a medical secretary or a practice manager.

Role Description

1. Entry requirements

You'll usually need a foundation degree, HND or degree in a subject like marketing, advertising or business.

Experience as a marketing assistant, or working in sales or public relations, could help you get into this job without a degree.

You could also get into marketing through an apprenticeship.

The Chartered Institute of Marketing (CIM) has more information about qualifications and training.

2. Skills required

You'll need:

excellent organisational, planning and IT skills

strong communication and negotiating ability

creativity and writing skills

3. What you'll do

You could work for sales or marketing agencies, or in marketing departments of organisations like financial services or manufacturing.

You could also work for fund-raising charities, heritage organisations or the education sector.

Your day-to-day tasks may involve:

doing research on customer and market trends

identifying target markets and possible sponsors

creating and planning marketing campaigns

using automated systems for email campaigns and customer management

writing and editing for print and multiple online uses

organising promotions and events to meet clients, suppliers and the media

managing campaign websites and social media

managing budgets and monitoring the effectiveness of campaigns

4. Salary

Starter: £18,000 to £22,000

Experienced: £22,000 to £30,000

Highly Experienced: £30,000 to £35,000 (senior)

These figures are a guide.

5. Working hours, patterns and environment

You'll usually work 9am to 5pm, Monday to Friday. You may occasionally work evenings and weekends.

You'll be based in an office but may travel to meet clients and attend events.

You may need a full driving licence.

6. Career path and progression

With experience, you could become a marketing manager.

You could also become a freelance marketing consultant, or move into areas like advertising, sales or public relations.

The Chartered Institute of Marketing (CIM) has details of professional development.

Role Description

1. Entry requirements

There are no set requirements. You could start this career with a background in journalism, marketing or IT, or with business experience.

You’ll usually need experience of writing content, although not necessarily online. You could gain this by:

• blogging or writing on social media 
• writing marketing materials or newsletters 
• volunteering for a student newspaper, charity or community group

Knowledge of web design, desktop publishing and photo editing will be useful. A portfolio of work to show employers would also be helpful.

You could also take a course that would teach you some of the skills needed for producing web content, like journalism, publishing, media and communications, or PR and marketing.

2. Skills required

You’ll need:

• organisational skills and the ability to meet deadlines 
• financial management and negotiating skills 
• confident presentation skills 
• the ability to build relationships with clients and partners 
• an excellent grasp of English grammar, punctuation and spelling 
• the ability to write for a target audience 
• creative skills to find interesting ways to present information and to generate new ideas 
• attention to detail, for example when proofreading

3. What you'll do

You’ll work on websites or company intranets.

Your day-to-day duties might include:

• taking a lead role in maintaining and developing a site 
• attending meetings to plan and develop site content, style and appearance 
• using web content management systems (CMS) 
• analysing website usage statistics 
• writing reports for senior managers, clients and partnership organisations 
• carrying out quality assurance checks on content 
• reporting technical problems to IT support staff 
• The type of content you might work on could include:
• e-commerce, like online shopping or banking 
• product advertising and retail catalogues 
• local, national and international news reports 
• social media output 
• college and university websites 
• online public information and government services
• In larger companies, you might manage an editorial team. You’ll have a more 'hands on' role in smaller organisations.
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4. Salary

Starter: £25,000 to £28,000

Experienced: £32,000 to £40,000

Highly Experienced: £55,000 or more

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work 35 to 40 hours a week, Monday to Friday. You may sometimes need to work overtime to meet deadlines.

Most of your work will be office-based at a computer. There may be some out-of-office duties, like attending meetings with clients or partners.

6. Career path and progression

You could progress into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.