Industry Sectors

Role Description

1. Entry requirements

There are no set requirements but competition is strong so you’ll usually need a foundation degree or a degree.

If you want to go into quantitative work (analysis based on numbers), these degrees may be useful:

• maths
• statistics
• business/management
• economics
• For qualitative work (analysis based on language), useful degrees include:
• psychology
• sociology
• geography
• social sciences
• anthropology

English or marketing degrees are also useful, as well as sciences or engineering for some specialist industrial jobs. 

You’ll also find it useful to have previous experience in marketing, sales or advertising, or as a market research interviewer. 

You could get a paid internship or join a graduate training scheme. You could also start as a research assistant in an agency and then take further qualifications.

The Market Research Society (MRS) has more information about careers in market research.

2. Skills required

You’ll need:

excellent number and IT skills

the ability to analyse and interpret statistics

written communication skills for report writing and designing questionnaires

creative problem-solving skills

accuracy and attention to detail

organisational and time-management skills

initiative and teamwork skills

3. What you'll do

As a market research executive, you’ll specialise in one type of research – consumer or industrial, social or political. You’ll carry out research using one of 2 main methods:

quantitative – analysis based on numbers, from surveys of large samples of people

qualitative – analysis based on language, from focus groups and in-depth questionnaires

Depending on the type of research, in your work you’ll usually:

meet clients to discuss research projects

come up with a plan or proposal and present it to the client

manage a budget

design questionnaires and organise surveys

brief interviewers and researchers

monitor progress of surveys

analyse data and present results to the client

advise the client how they can best use the research

Most jobs involve a lot of computer work, for background research and to analyse information and produce reports.

4. Salary

Starter: £20,000 to £25,000

Experienced: £25,000 to £35,000

Highly Experienced: £60,000 (senior market research executive)

These figures are a guide.

5. Working hours, patterns and environment

If you work as a quantitative researcher in-house for a company, you’ll usually work in an office with standard hours, Monday to Friday, with occasional overtime to meet project deadlines.

If you work as a qualitative researcher, you’ll often work evenings and weekends to travel to visit clients and focus groups. You may need a driving licence and a car.

6. Career path and progression

With experience, you could progress into management, or become a self-employed market research consultant. 

You could also move into the promotional side of advertising or marketing.

Role Description

1. Entry requirements

There are no set entry requirements.

Previous experience in sales, marketing or customer services, or the right skills and attitude, could help you get into this type of work. 

Some new recruitment consultants are graduates. You can enter recruitment with any degree, although some employers may prefer one more closely related to the industry they find staff for, like human resources, marketing or public relations.

You could get into this role through an apprenticeship.

The Institute of Recruitment Professionals has more information about becoming a recruitment consultant.

2. Skills required

You’ll need:

• excellent communication and customer service skills 
• good sales and negotiation skills 
• the ability to work under pressure and meet targets 
• good organisational and administrative skills

3. What you'll do

Your day-to-day duties might include:

• ‘cold calling’ companies to generate new business 
• interviewing and testing job seekers, to create a pool of people ready to fill vacancies 
• matching candidates to suitable jobs 
• screening and shortlisting candidates before employers interview them 
• meeting targets for the number of vacancies taken or the number of people placed into jobs 
• keeping records of clients, employers and vacancies 
• negotiating your agency’s fees 
• ‘headhunting' – finding and approaching candidates for executive or specialist jobs

4. Salary

Starter: £16,000 to £20,000 (trainee)

Experienced: £38,000 

Highly Experienced: £60,000 (manager) 

Most recruitment consultants earn a basic salary plus commission.

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work standard office hours. In some jobs you may need to work outside office hours, contacting clients or interviewing candidates.

The work is mainly office-based, but you’ll also spend some of your time visiting your client companies.

6. Career path and progression

With experience you could move into business development or management, or set up your own agency.

Role Description

1. Entry requirements

There are no set requirements, but many employers will prefer you to have:

• a degree or equivalent qualification in marketing, management, business or a related subject 
• paid or unpaid work experience in a marketing role 
• some knowledge of digital marketing or online advertising

You could study for digital marketing qualifications offered by the Communications Advertising and Marketing Education Foundation (CAM) and awarded by the Chartered Institute of Marketing (CIM), like:

• CAM Level 4 Diploma in Digital Marketing 
• CIM Certificate in Professional Marketing (Digital) 
• CIM Diploma in Professional Marketing (Digital)
• You could also get into this job through a digital apprenticeship.

Getin2marketing has more information on becoming a digital marketing officer.

2. Skills required

You’ll need:

• the ability to analyse data 
• a creative approach 
• strong organisation and planning skills 
• IT skills 
• the ability to work under pressure and to deadlines 
• the ability to 'sell' your ideas 
• good presentation skills 
• excellent attention to detail

3. What you'll do

You’ll work in-house for an organisation's marketing department, or for a marketing agency that works for several clients.

Your day-to-day duties may include:

• creating digital marketing campaigns for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter 
• developing market research surveys and working with customers in focus groups 
• working with marketing and PR professionals 
• briefing other professionals like web designers on advertising campaigns 
• writing content for websites, email and social media 
• designing and writing e-communications like e-newsletters and text campaigns 
• making information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media 
• using data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns 
• tracking the success of your marketing campaigns and presenting your findings to management 
• using techniques like search engine optimisation (SEO) and search engine marketing (SEM)

4. Salary

Starter: £20,000 to £22,000

Experienced: £30,000 to £38,000 

Highly Experienced: £50,000 or more

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work 9am to 5pm, Monday to Friday. You may work longer at busy times like the run-up to a campaign launch. 

You may also need to attend trade fairs, exhibitions and events, where you’ll make industry contacts, in the evening or at the weekend.

You’ll usually work in an office. 

6. Career path and progression

With experience, you could specialise in a particular type of digital marketing like mobile or video marketing. 

You could progress to senior digital marketing officer, head of online marketing, become a freelance digital marketing consultant, or move into a related area like advertising, sales or public relations.

Role Description

1. Entry requirements

Events managers often have a variety of backgrounds. You can do a college or university course in events management but it isn’t essential.

Whatever your qualifications or background, you should have practical experience gained from public relations, travel and tourism, or helping to organise events like live entertainment.

You could gain experience of organising events and activities in your social life. Paid or unpaid work as a crew member at large events or exhibitions can also be a good way of building contacts within the industry.

The Business Visits and Events Partnership has more information about working in events management.

2. Skills required

You’ll need:

• excellent organisation skills 
• the ability to carry out a number of tasks at the same time 
• good communication and people skills 
• a creative approach to problem-solving 
• a high level of attention to detail 
• the ability to work under pressure and meet tight deadlines 
• good negotiation, sales and marketing skills 
• budget awareness 

3. What you'll do

You’ll oversee the whole project, from planning at the start to running the event on the day.

Your day-to-day duties might include:

• discussing what the client wants 
• coming up with original ideas for events 
• agreeing budgets and timescales with the client
• researching venues, contacts and suppliers
• negotiating prices with suppliers and contractors
• booking venues, entertainment, equipment and supplies
• hiring and supervising contractors such as caterers and security 
• publicising the event 
• making sure that everything runs smoothly on the day 
• ensuring that health, safety and insurance regulations are followed 
• managing a team

4. Salary

Starter: £17,000 to £21,000

Experienced: £25,000 to £40,000

Highly Experienced: £50,000 to £80,000 

Your salary may include bonuses and commission, particularly if the job involves sales and marketing.

These figures are a guide.

5. Working hours, patterns and environment

You’ll generally work standard office hours, although you may work long and unsocial hours in the run up to events. 

If you manage outdoor events, you’ll have to work in all weather conditions. You may also go to events in the evenings and at the weekend. 

Depending on where you run the events, you may need to spend time travelling and staying overnight.

6. Career path and progression

With experience and a good track record, you could run events that have larger budgets and eventually progress to management.

You could work freelance or set up your own events management business.

Role Description

1. Entry requirements

You'll usually need a foundation degree, HND or degree in a subject like marketing, advertising or business.

Experience as a marketing assistant, or working in sales or public relations, could help you get into this job without a degree.

You could also get into marketing through an apprenticeship.

The Chartered Institute of Marketing (CIM) has more information about qualifications and training.

2. Skills required

You'll need:

excellent organisational, planning and IT skills

strong communication and negotiating ability

creativity and writing skills

3. What you'll do

You could work for sales or marketing agencies, or in marketing departments of organisations like financial services or manufacturing.

You could also work for fund-raising charities, heritage organisations or the education sector.

Your day-to-day tasks may involve:

doing research on customer and market trends

identifying target markets and possible sponsors

creating and planning marketing campaigns

using automated systems for email campaigns and customer management

writing and editing for print and multiple online uses

organising promotions and events to meet clients, suppliers and the media

managing campaign websites and social media

managing budgets and monitoring the effectiveness of campaigns

4. Salary

Starter: £18,000 to £22,000

Experienced: £22,000 to £30,000

Highly Experienced: £30,000 to £35,000 (senior)

These figures are a guide.

5. Working hours, patterns and environment

You'll usually work 9am to 5pm, Monday to Friday. You may occasionally work evenings and weekends.

You'll be based in an office but may travel to meet clients and attend events.

You may need a full driving licence.

6. Career path and progression

With experience, you could become a marketing manager.

You could also become a freelance marketing consultant, or move into areas like advertising, sales or public relations.

The Chartered Institute of Marketing (CIM) has details of professional development.

Role Description

You could work in different areas, including:

Community pharmacy

• dispensing medicines in a high street or supermarket pharmacy
• giving healthcare advice about prescription and over-the-counter medicines
• advising on drug dosages and risks 
• running screening programmes for diabetes, cholesterol or blood pressure 
• visiting care homes to advise on the use and storage of medications
• ordering and controlling stock
• running a business, including supervising and training staff

Hospital pharmacy:

• working with doctors and nurses and other healthcare staff
• producing medicines when ready-made ones aren’t available, for example, cancer treatments
• buying, quality testing and distributing medicines throughout the hospital
• visiting wards and patients to talk about medicines and dosages
• dispensing medicines for patients being discharged from hospital
• supervising trainees and junior pharmacists

Local NHS service:

• giving advice to GPs and nurses on how to choose and prescribe medicines
• running GP practice clinics
• Education or industry:
• doing research into new medicines
• running clinical trials

In all of the above roles, you'll observe high standards of security and confidentiality.

Role Training

You'll need to do a:

4-year Master of Pharmacy (MPharm) degree approved by the General Pharmaceutical Council (GPhC)

1-year pre-registration training course in a pharmacy

registration exam

If you don't have the qualifications to get onto an MPharm degree, you could do a 2-year pharmacy foundation degree. You could then take a job as a pharmacy assistant or technician and apply for the MPharm degree directly into year two. 

If you don't have science A levels, you could do a 5 year course at a few universities.

Role Description

You could work for sales and marketing agencies, or in marketing departments of organisations like financial services or manufacturing. 

You could also work for fund-raising charities, heritage organisations or the education sector.

Your day-to-day tasks could include:

• researching and analysing market trends and your target markets
• creating marketing and social media strategies
• planning and managing the launch of new products and services
• setting budgets, targets and timelines
• working with in-house or external agencies to produce attractive campaigns that increase business
• organising and attending events to meet new and existing clients 
• managing budgets and reporting on the effectiveness of campaigns
• managing a team of marketing executives

Role Training

There are no set entry requirements. You'll usually need 3 to 5 years' experience as a marketing executive, sales manager or public relations officer.

You may need a degree in marketing or business, or a professional marketing qualification.

Another option is to start as a junior marketing manager or marketing apprentice and work your way up.

Role Description

Skills required

You’ll need:

• excellent communication and listening skills 
• empathy and the ability to deal with people in distress 
• honesty and integrity 
• the ability to remain calm in stressful situations 
• problem-solving and decision-making skills

What you'll do

You’ll see people who have psychological difficulties like anxiety, depression, phobias or eating disorders.

Your day-to-day tasks may include:

• assessing clients’ needs through interviews, tests and observations
• deciding on the most appropriate form of treatment, like therapy, counselling or advice
• planning treatment programmes
• working with clients in groups or individually
• writing reports and going to case conferences
• carrying out research
• You’ll work closely with other professionals, like doctors and probation officers.

Role Training

• a British Psychological Society (BPS) accredited degree in psychology, or completion of an approved conversion course 
• Graduate Basis for Chartered Membership (GBC) of the BPS 
• a doctorate in clinical psychology 
• work experience (often a minimum of 12 months) as a psychology assistant or research assistant, or in a relevant caring role 
• registration with the Health and Care Professions Council (HCPC) 
• clearance from the Disclosure and Barring Service (DBS)