Did you know, the Visitor Economy in Lincolnshire is worth more than £2.6 billion?

With city, coast and countryside to explore, it’s not hard to see why tourists flock to Lincolnshire.

The beautiful city of Lincoln sits at the heart of Greater Lincolnshire, whilst the surrounding area is laced with bustling market towns and picturesque villages. The vast Lincolnshire countryside is home to several areas of outstanding natural beauty, whilst the extensive coastline boasts unparalleled views of unrivalled scenery.

Visitor Economy

Working in the Visitor Economy

Lincoln was once declared one of the UK’s happiest places to live and work - and one of the top 20 places to visit in the world - which is why the 28,200 people employed within the visitor economy are so important to the region. There are nearly 31 million visits made to Greater Lincolnshire each year and those visitors spend over £500 million on food and drink and £650 million in our shops.

As a tourist destination, Lincolnshire offers so much. The area is full of unique and distinctive features that appeal to a whole range of ages and interests.

From the buzzing holiday resorts along the coast, to the award-winning attractions in the city, there are an abundance of places to work, visit and enjoy:

  • Heritage attractions
  • Coastal resorts
  • More than 120 sites of Scientific Interest
  • Areas of Outstanding Natural Beauty
  • Historic houses
  • 600 ancient monuments

As inbound investment is set to bring even more opportunities to the area, Lincolnshire is about to enter an exciting new chapter – and there’s never been a better time to work in the visitor economy.




The World of Work | Visitor Economy Discover More


Just a few of the employers operating in VISITOR ECONOMY

The Bronze Pig

We hand pick and train our staff to support us in ensuring clients are welcome in our unique restaurant. We all get involved in the cleaning and washing up... this is hard work, but very rewarding.

City of Lincoln,Visitor Economy

Lincoln Cathedral

The Cathedral employees approximately 100 people in a wide range  of roles including customer service, administration, finance, retail, hospitality and marketing. The Cathedral also employs around 40 highly skilled craftspeople who maintain and conserve the building.

City of Lincoln,Visitor Economy


At Butlins we offer amazing opportunities and careers!

The Coast,Visitor Economy

The Woodland Trust

The UK's largest woodland conservation charity.

The Vales,Visitor Economy

HIT Lincolnshire

HIT Training is the leading specialist training and apprenticeship provider for the UK’s hospitality and catering industry.

City of Lincoln,Visitor Economy

Stokes Tea and Coffee

We currently employ around 80 members of staff including roasters, baristas, chefs, waiting staff, machine engineers. We like our staff to be friendly, professional and passionate about coffee. 

City of Lincoln,Visitor Economy