The visitor economy is worth more than £1 billion and employs around 39,000 jobs.
Across Greater Lincolnshire, the visitor economy is worth more than £1 billion and employs around 39,000 jobs. Its tourism product is built on the distinctive features of the Greater Lincolnshire area i. e. its coastline, its cultural heritage in terms of attractions e. g. Lincoln Cathedral and Castle, market towns, and attractive Victorian architecture in towns like Stamford. In terms of coastal resorts Greater Lincolnshire boasts both Skegness and Cleethorpes. Skegness, home of Butlins, is the 4th most popular tourist holiday resort according to Visit England, whilst Cleethorpes, with its tourism product based on its past reputation as an elegant Victorian resort, enjoys a coast light railway, seafront gardens, and Pleasure Island. In addition to this, Greater Lincolnshire also has over 550km2 of outstanding natural beauty in the form of the Wolds, has over 600 ancient monuments, and more than 120 sites of special scientific interest. According to the latest figures released by Global Tourism UK the number of visitors and the amount of revenue and employment supported by tourism in Lincolnshire increased in 2012. The number of tourists who visited the County of Lincolnshire increased from 17 million in 2011 to 17. 4 million in 2012. Looking to Northern Lincolnshire, total income from visitor spend is in the region of £200m per year with North East Lincolnshire alone attracting between 4 and 5 million visitors a year. This creates approximately £100m of economic value in the local economy with around 65% of this estimated to accrue to North East Lincolnshire.